For this assignment, I was required to research one media industry conference and one media industry organization that align with my career goals. The purpose of doing this is for me to develop networking opportunities and allow me to stay informed about the latest trends, topics and even standards of my chosen career field.
The industry conference that interested me the most is the Social Media Marketing World. This event is being held March 22-24, 2017. Presented by the Social Media Examiner. I chose this event for a few reasons.
- It takes place in 6 months, which means it is something I can plan for and attend.
- It boasts being a large event with 100+ of the world’s top social media pros.
- There are 120+ expert-led sessions and workshops in multiple social media marketing and content tracks, so I have lots of opportunities to learn.
Attending this conference will enable me to network with industry leaders and discover valuable new ways to market any business.
The professional organization that interested me is the New Media Institute. They are a research and fact-finding group. Their mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. They serve as a primary resource for facts, statistics, and analysis. The New Media Professionals Association (NMPA) is an association of web professionals, general communications professionals and anyone interested in keeping up to date with the latest news, research trends and strategies. I believe that this association will help me in my future endeavors because they can provide valuable information on current trends and statistics. Membership is free and their website is very content rich.